The decision to award the 2034 FIFA World Cup to Saudi Arabia is more than a misstep, it is a direct affront to the values that sport is supposed to represent. It is a green light to authoritarianism. It is a nod to censorship, violence, and repression. And most dangerously, it sends a message to millions around the world: that human rights are negotiable, and money matters more than justice.
But this is not the end of the story — unless we let it be.
You have a voice. And this campaign is about uniting every voice that says: Enough. Enough complicity. Enough silence. Enough pretending football can be separated from freedom.
If you believe that sport should bring people together rather than exclude, silence, and endanger them, this is your movement.
Saudi Arabia’s bid to host the 2034 World Cup is not about football. It is about image laundering. It is about using the world’s most beloved sport to distract from:
No stadium, no fireworks show, no opening ceremony can cover up these crimes.
FIFA claims to uphold a Human Rights Policy. So do many of its sponsors. But by handing the 2034 tournament to a regime that openly rejects human rights norms, they are violating those promises.
It is now up to fans, civil society, athletes, journalists, and everyday people across the world to demand better — or walk away.
Massive change doesn’t begin in boardrooms. It begins in communities. It begins with people like you.
Whether you’re an ultra fan or a casual viewer, an activist or an athlete, a student or a professional — you have the power to make noise, raise awareness, and demand accountability. Here’s how:
Raise awareness where you live. Create grassroots momentum. Organize teach-ins, community forums, film screenings, or speaker panels focused on Saudi Arabia’s human rights record and FIFA’s corruption.
Need help getting started? We can provide toolkits, banners, talking points, and guides for event planning. Just reach out.
What starts with ten people in a local library can ripple into thousands marching in the streets.
Digital resistance matters. Every tweet, post, or share has the potential to reach someone new. Use your social media platforms to:
We’ve seen viral hashtags reshape public discourse. Let’s do it again.
FIFA isn’t the only actor that can be swayed — corporate sponsors and national football federations have leverage too. Companies like Adidas, Coca-Cola, Visa, Hyundai, and Budweiser are major financial backers of the tournament. They don’t want their brands associated with repression and injustice.
Write to them. Call them out publicly. Ask them:
“Do you support a World Cup where LGBTQ+ fans could be jailed? Where women’s rights are an afterthought? Where freedom of the press is nonexistent?”
Similarly, your national football federation can take a stand. Urge them to demand reform or refuse participation altogether.
Public pressure worked in the past. Let’s make it work again.
From London to Lagos, New York to New Delhi, people are rising up in protest. Whether it’s outside embassies, FIFA headquarters, or sponsor offices — direct action gets attention.
Peaceful protest is powerful. Coordinated action is even stronger. We’re helping groups across the world plan marches, demonstrations, banner drops, and more. Be part of this rising wave.
Let us know where you’re based and how you’d like to get involved, and we’ll connect you with others in your area.
It’s easy to feel like individual action can’t compete with oil money and international corruption. But that’s exactly what they want you to believe.
What they fear most is collective defiance.
History shows that major sporting events can be leveraged to hold regimes accountable — but only when people refuse to look away. Fans boycotted apartheid South Africa’s teams. Protests reshaped the Beijing Olympics. And public outrage forced changes to FIFA’s rules after the Qatar 2022 debacle.
We can make history again. We must.
Should the World Cup be held in a country where LGBTQ+ fans must hide who they are?
Where journalists fear arrest or murder?
Where women can’t travel freely or speak their minds?
Where protesting injustice could cost your life?
Or should it be a celebration of our shared humanity, diversity, and the beauty of sport?
FIFA’s decision has given us a choice. Accept this betrayal of values — or fight for something better.
Since the announcement of Saudi Arabia’s 2034 bid, a global community of activists, athletes, fans, and human rights defenders has formed across continents. Former players like Gary Neville have spoken out. NGOs like Amnesty International and Human Rights Watch have sounded the alarm. The hashtag #BoycottSaudi2034 has reached over 10 million views worldwide.
You are not shouting into a void — you are becoming part of a growing global resistance.
This isn’t just about football. This is about justice. It’s about what kind of world we are willing to accept — and what kind of world we are willing to build.
We refuse to let the most visible, beloved sporting event on Earth become a platform for whitewashing oppression.
Together, we can send a message loud enough that even FIFA cannot ignore.
👉 Contact Us Now to get resources, campaign materials, and organizing support.
👉 Sign the Petition to demand accountability.
👉 Share the Campaign and grow the movement.
Get involved. Be heard. Stand up for the soul of the game.